Turkish exporter Ana Fruit is hopeful that the protocol issue with China will be resolved swiftly. “China is a great market with huge demand,” says the company’s Kübra Nur Güven, “so it can play a big role in increasing the value of Turkish cherries around the world.”

Ana Fruit made its first commercial shipment of cherries to the newly opened Korean market last year, completing three shipments before the season ended. “The fruits were well received and we got good feedback,” says Güven. “This season we hope to increase the volume. Unfortunately, Korean inspectors have not been able to fly over here, which is why the protocol is taking a bit longer than it should. Our brands, Laila and Redly, are well represented in Asia, as well as the Middle East and South Africa. We are targeting further growth on the Asian market this season.”

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