Turkish apples and pomegranate seasons coming up next

Mehmet Erdogan, managing director for Turkish produce exporter Ana Fruit, states the Turkish cherry season has done well in the European markets, while doing worse than expected in the Far East market: “Compared to last year, this year's cherry season met the expectations in the European market, while the demand in the Far East market was far below our expectations. In terms of pricing, the prices were very high at the beginning of the season, due to the low cherry harvest in the early regions this year. However, with the start of the harvest of cherries in other regions, the market prices settled.”

The competition from countries like Spain and Greece has been tough this year, Erdogan explains. However, as a company Ana Fruit has not really been affected by the competition. “Due to external reasons, our competition has become more difficult this year. There have been low prices for Spanish and Greek cherries in the market, but as the Turkish cherry has proven itself with its flavor and quality in the European market, we weren't really affected by this situation. Generally speaking, the demand was good at the beginning and middle of the season, but the market demand is decreasing now.”

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